Become a Better Investor with the High Conviction Report

If you're looking to become a better investor, we're here to help. Subscribing to the High Conviction Report means we help you invest in the best opportunities on the ASX and help guide you every step of the way.


Join us for just $1 for 30 days, then $49 a month, or get 2 months free with a one-year subscription for just $490.

The best stocks the ASX has to offer with entry and exit guidance...

Dozen's of Stock Picks and Trades a Year

Let us do the research for you. We scour the ASX for the top stocks to buy and only the best make the list.

We Guide You The Entire Way

We advise you on how to manage the position all the way from buying to taking profits on the stock.

What You Get with the Subscription

  • Monthly or more frequent trade alerts based on our research and Brad's entry and exit parameters.
  • Entry price, target prices and stop losses.
  • Full monitoring and management of positions until the close of the position.
  • Subscriber portal with stock research, positions and historical trades for full transparency.
  • Access to fully licensed (RG146) Advisers for any additional questions or advice - no sales people.
  • No fluff - we don't justify our prices by throwing in bells and whistles. A purely trading focused service.
  • Full-service execution of trades for you if you open an account with us.
  • Fully licensed and professional service produced by an AFSL and protected by AFCA.
  • 30-day money-back guarantee. If you are not happy with the subscription, get your money back no questions asked.

Subscribe today for just $1 for 30 days, then $49 a month or
get 2 months free for $490 a year

Meet your High Conviction Portfolio Manager

Brad Holland has over 20 years of experience in the Australian and US equities and options markets. He specialises in equities and options for capital growth, income generation and capital protection.


His focus is on finding small to medium cap stocks where there are the strongest growth opportunities and using prudent risk and position management to extract the most out of those trades.


Brad holds RG146 - Securities & Managed Investments and Accredited Derivatives Adviser Level 2 qualifications.


His years of experience and knowledge in stock picking, risk and position management gives the high conviction portfolio the edge to find outperformance in an increasingly volatile market.


However, don't just take our word for it - see what his clients have to say.

I’ve been a client of Brad's for over 15 years investing in and trading equities and options. Throughout this time I have found Brad’s advice to be well thought out, well researched, timely, insightful and profitable. I have no hesitation recommending Brad as an equities and derivatives advisor.

Ian C.

The support and results that we have received over the last 6 years has been way above our expectations. Always available to discuss concerns or possible trades here or globally.

Mary-Anne H.

I’ve been very fortunate to have Brad look after my superfund share investments for many years of successful returns. I’ve found him very knowledgeable about both shares and derivatives, with astute judgement in changing markets. He consistently identified companies that outperform the market and intelligently manages the cash/equities exposure of my portfolio to both allow for risk and to take advantage of potential new opportunities. He’s also an excellent communicator, conveying reasoning and strategies behind each trade.

Fiona R.

When it came to having a superannuation fund that could produce reasonable returns in a market that was changing with the new generation, I explored several options as to which company would be the best to manage my funds, without experiencing the management fees that someone with a reasonably large fund would charge.

This proved to be a difficult exercise, with a combination of known fees and unknown management fees, often as a result of White Labelled investments.

When the decision came to move to a Self Managed Super Fund, it was equally difficult in choosing the right full-service stockbroking firm, while balancing out the value in trading fees for the return on investment.

At first, I used a stockbroking firm that was recommended to me, but as a firm that represented more retail and high net worth clients, my still reasonably valued account was treated as the little brother, but with the same trading fee.

Despite being on the other side of the country, I decided to take a risk and moved my account over to MF & Co. Asset Management, which looked to be a boutique stockbroking firm that might suit my needs.

My only regret is that I did not join MF & Co. earlier, as Brad Holland, Henry Fung and Evan McQuire showed me that just because you are not the biggest firm in town, it did not mean that you sacrificed the high level of service that you would expect from a large firm.

In all my stock trades I only deal with Brad Holland, so I get the same solid advice each time, with everything explained at the level that I am comfortable understanding.

I would, and have, definitely recommended MF & Co. as the best choice to manage your investments.

Adrian S.

Subscribe today for just $1 for 30 days, then $49 a month or
get 2 months free for $490 a year

Example Trade Alert and Subscriber Portal

Receive immediate access to all of our stock picks

By subscribing today you will get full access to all of our open stock picks including our stop loss, target prices and position management strategies.


 We are continuously opening and closing positions, so don't hesitate if you don't want to miss out on the next trade alert.

Monthly Subscription
$49 per month

✓ $1 for the first 30 days
✓ Dozen's of ASX stock picks per year
✓ Daily position monitoring
✓ Stop loss and target price management
✓ Running commentary and analysis

Yearly Subscription
$490 per year

✓ $1 for the first 30 days
✓ Dozens of ASX stock picks per year
✓ Daily position monitoring
✓ Stop loss and target price management
✓ Running commentary and analysis
✓ 2 months free

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Copyright © 2024 MF & Co. Asset Management ("MFAM") AFSL No. 520442. No part of this content may be reproduced in any form without the prior consent of MF & Co. Asset Management. All information is provided on a factual or general advice basis only and is not intended or be construed as an offer, solicitation, or a recommendation for any financial product unless expressly stated. You should seek professional investment advice before making any investment decision.

On purchase, your credit card will be charged. Your subscription will be renewed at the end of the term. There is no obligation to continue your renewal and you can cancel your subscription at any time by logging in and cancelling your subscription. If you have any issues, email us at and we are more than happy to assist.

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