Heartland Group Holdings Limited (ASX: HGH) — Stock Profile

Heartland Group Holdings Limited is an Auckland-based financial services group operating across New Zealand and Australia, offering a broad range of lending and banking products to individual, business, and rural customers. The company's core activities span motor vehicle finance, reverse mortgage lending, personal and home loans, and transactional banking services for individuals, alongside term debt, plant and equipment finance, commercial mortgage lending, and working capital solutions for small-to-medium sized businesses.

Its rural-facing operations provide specialist financial services to farmers, encompassing livestock finance, rural mortgage lending, seasonal and working capital financing, and leasing solutions. The group also operates an Australian banking business as a distinct part of its wider structure. Founded in 1875, Heartland Group Holdings Limited is headquartered in Auckland, New Zealand.