Super Retail Group Limited (ASX: SUL) — Stock Profile

Super Retail Group Limited operates as a specialty retailer across the automotive, sports, and outdoor leisure categories, serving customers in Australia and New Zealand through a portfolio of distinct consumer brands. The company's four retail brands cover clearly defined product territories, with Supercheap Auto addressing automotive parts, accessories, tools, oils, filters, in-car electronics, and related vehicle products, rebel serving the footwear, apparel, fitness, and sports equipment market, BCF catering to fishing, camping, boating, and broader outdoor recreation, and Macpac focused on apparel and equipment for climbing, hiking, adventure travel, and related pursuits.

Alongside its product range, the company provides hands-on fitment and support services covering wiper blade, bulb, and battery installation, as well as battery and oil recycling, paint mixing, and vehicle diagnostics. Products are sold both through physical stores and online. Founded in 1972, Super Retail Group is headquartered in Strathpine, Australia.