Kogan.com Ltd (ASX: KGN) — Stock Profile

Kogan.com Ltd is an Australian online retailer operating across a broad range of consumer categories, including electronics, appliances, homewares, hardware, toys, furniture, and gaming and entertainment products. Alongside its retail offering, the company operates private label brands and extends into services spanning prepaid mobile phone plans, NBN internet, general insurance covering home, contents, car, pet and life policies, superannuation funds, credit cards, and energy supply through power and gas plans.

The company sells products under its own stable of private label brands, including Kogan, Ovela, Fortis, Vostok, and Komodo, while also distributing third-party brands such as Apple, Canon, Swann, and Samsung through its platform. This combination of owned brands and curated third-party ranges positions Kogan as a broad-based destination for both everyday consumer goods and discretionary purchases. Founded in 2006, the company is headquartered in Melbourne, Australia.