About SUL (ASX: SUL)
Super Retail Group Limited operates as a specialty retailer across the automotive, sports, and outdoor leisure categories, serving customers in Australia and New Zealand through a portfolio of distinct consumer brands. The company's four retail brands cover clearly defined product territories, with Supercheap Auto addressing automotive parts, accessories, tools, oils, filters, in-car electronics, and related vehicle products, rebel serving the footwear, apparel, fitness, and sports equipment market, BCF catering to fishing, camping, boating, and broader outdoor recreation, and Macpac focused on apparel and equipment for climbing, hiking, adventure travel, and related pursuits.
Alongside its product range, the company provides hands-on fitment and support services covering wiper blade, bulb, and battery installation, as well as battery and oil recycling, paint mixing, and vehicle diagnostics. Products are sold both through physical stores and online. Founded in 1972, Super Retail Group is headquartered in Strathpine, Australia.
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Latest Announcements
- Super Retail Group (ASX: SUL) – Super Retail Group Investor Day PresentationJune 11, 2026Super Retail Group presented its five-year strategy at an investor day, providing visibility into the company’s plans to build on two decades of consistent growth. The company disclosed that 13 million active club members now drive sales across approximately 790 stores in Australia and New Zealand, creating a substantial recurring customer base for its four […]
- Super Retail Group (ASX: SUL) – Super Retail Group Second Investor DayJune 11, 2026Super Retail Group has unveiled an ambitious five-year strategy centered on capturing a greater share of its $65 billion addressable market opportunity across automotive, sporting goods, and outdoor categories. The strategy introduces the Ignite transformation program, a structured investment designed to accelerate innovation and scale growth cost effectively across the company’s four major brands: Supercheap […]
- Super Retail Group (ASX: SUL) – Trading Update and Cost Outlook 2May 6, 2026Super Retail Group’s trading update reveals a significant deceleration in growth momentum, with group like-for-like sales increasing just 0.4 percent across the second half of FY26 to date, a meaningful slowdown from earlier in the year. This weakness reflects a challenging operating environment driven by multiple headwinds including the impact of the Middle East conflict […]
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